Alyssa Murphy
Bay Area, California
alyssam@gmail.com

WEB DESIGN/DEVELOPMENT EXPERIENCE:

• Over 5 years of professional web design and development experience.
• Created E-Commerce sites using ASP shopping cart.
• Created a website to interface with outside vendor's online ticketing software.
• Maintained subscriber list and created and sent out e-newsletters.
• Built in-house/on-site work log intranet site for Cowabunga! Computers. Tracked repair status, fees, customer contact information, assigned technician, due date alerts, and applicable technician comments.
• Improved search engine results for clients by using various methods.
• Produced websites in Japanese (informational and eCommerce)
• Served as the primary point of contact and designer/developer.
• Custom designed websites to match client's coporate identity and fulfill target objectives.

Marketing Experience:

• Establishing and/or working along corporate brand identities aligned with target audiences and objectives
• Designing and purchasing promotional materials aligned with corporate identities ranging from uniforms to give-away pens.
• Designing print ads for use on newspapers and yellow pages (Japan Yellow Pages and Verizon Yellow Pages)
• Offering creative consultations and suggestions to clients for online events to increase their sales.
• Designed, produced, and sent out e-newsletters for clients and previous employer while also maintaining the subscriber list.
• Worked with outside vendor to produce monthly PDF newsletter for Executive Women International.
• Selecting vendors and options based on budget, quality of service, and turn-around time.

Content Production:

• Japanese Localization: Creating a custom-designed site with original content targeting Japanese audiences.
• Wrote or edited e-newsletter content for clients and previous employer.
• Consulting services for clients in producing content aligned with their objectives and audience.
  

Consulting Experience:

• Sales Consulting and Proposal Writing
• Consulting with an individual or client team to establish and determine target audience(s), site objectives, measurable goals, design, promotion and advertising strategies.
• Serving as the primary point of contact consultant for clients.
  

RELATED EMPLOYMENT HISTORY:

Available upon request

EDUCATION:

Available upon request

AFFILIATIONS:

Available upon request

SOFTWARE/CODING KNOWLEDGE:
I am comfortable learning any new software.

LANGUAGES:

ADDITIONAL INFORMATION:

• Worked as a 1st grade teacher in the Northern Mariana Islands ( Saipan) in 2005
• Volunteered for the Department of Public Health Diabetes Prevention & Control Program in Saipan by producing print ads. One ad received special praise in the Saipan Tribune by Ruth Tighe, a columnist, for being eye-catching and friendly without being aggressive.
• Taught middle school computer classes part time at a private school in Honolulu 2002-2004
• iSafe (promotes online safety to schools) trained educator
• Macromedia Certified Web Developer (November 2001)
• 2nd place in Asian American Writer's Workshop 2001 Short Fiction Contest
• Ran an Online Journaling column on AsianAvenue.com in 2001
• Interned at the Yomiuri Shimbun (Japan's widest circulated newspaper)
• American University Dean's List 1998

References are available upon request.